About us

Joule is your landmark for experiencing Italy and beyond by bike!

JOULE was born in 2019 in Giussano (close to Milan) from a passion for cycling and the idea of creating a point of reference for those who experience cycling as a sport, experience, and lifestyle.

From the very beginning, the project stands out for a curated selection of bicycles, technical clothing, and accessories, supported by a specialized workshop dedicated to bike maintenance and preparation.

Over the years, JOULE has grown alongside its community of enthusiasts, expanding its services with e-commerce and a biomechanics studio dedicated to improving riding position and performance.

OUR NUMBERS

Tours organized in the last year

Bicycles rented in the last year

Tours selected by our experts

OUR SERVICES

Our workshop, with qualified and experienced mechanics!

Qualified workshop

Every rental vehicle is checked and inspected by our specialized workshop!

Our delivery service to your hotel: zero stress!

Delivery to your hotel

Zero travel, maximum convenience: upon request we deliver your bike directly to your facility, ready to go whenever you want!

Our Joule branded accessories: for those who want to bike with style!

Accessories and Clothing

Complete your experience with our accessories: water bottles and technical clothing, designed to accompany you on every ride!

Our guides: always ready to recommend the best route!

Support on itineraries and routes

Our team knows every road in the area and helps you choose the perfect route based on your level, time available and what you want to experience!

Joule authentic passion for cycling

Our shop

Come visit us!

Buy online

Discover all products!

Respect for your privacy is our priority

We use cookies to ensure that we give you the best experience on our website. Accept and continue to consent to the use of all cookies. If you want to learn more or give consent only to certain uses . You can consult our updated Privacy Policy and Cookie Policy at any time.